Professor Geek

Not too long ago, RSS was a tool of web geeks, who were the only ones that really understood what it did. We (I number myself among the geeks) realized early what the potential for RSS could be. A survey a year or so ago showed that only 5% of web users had ever heard of RSS and even fewer used it. If that survey were to be repeated today (maybe it has been, and I just haven’t heard about it), I am sure the number would be significantly higher.

I read today that Microsoft has hired a former Technorati guru to move their RSS initiatives forward, including some Web 2.0 stuff and integration into their future products. Additionally, we are seeing some new business models emerging around RSS that are figuring out ways to make money using RSS. RSS is a simple idea, but one that can have a signficant impact as we move toward increased social networking on the web.

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